A Bride's Best Friend: The story behind our logo.

Heather Shepard
Jun 22, 2024
2 min read

Updated: Jul 10

People often ask me, “So what’s with the dog in your logo?”And the answer is simple: she’s the real boss.

Her name is Ahsoka. She’s a Boxer, she’s adorable, and she’s... wildly uncooperative. When I remarried (after what I’ll politely call a spicy chapter of life), I somehow ended up with SIX dogs crammed into one house. My four Boxers plus Pete’s Pit Bulls created a kind of four-legged romantic comedy, but with more drool.

Naturally, I wanted my fur crew included in the wedding—because, like any good dog mom, I had visions of pink tutus, tuxedo collars, and obedient photo ops that rival Pinterest perfection.

The Problem: They were not obedient.

They tried eating the flowers. They refused to pose. Ahsoka herself nearly destroyed a wedding dress during a DIY logo shoot where she was supposed to look lovingly up at a bouquet. Instead, she looked lovingly up... and then lunged. That day, I learned two valuable lessons:

Dogs and wedding dresses don’t mix. (Someday I'll blog about the Archer/Vera Wang wedding dress incident)
I should probably stop trying to do my own graphic design.

So, I called in reinforcements—enter Mark Daniels of Creative Chameleon. Mark endured my extremely detailed requests and my mom’s adamant stance that the dog in the logo must not touch the dress. “What if people think you let dogs crawl all over the dresses?” she asked. "Not everyone loves dogs like we do!" Fair.

Mark somehow nailed it: Ahsoka sits politely near the dress, but not too near. She’s beautifully illustrated, and yes—I was picky about the bouquet too. Roses and lilacs were part of my own wedding, chosen to honor my grandparents (who planted the roses blooming in our garden). And no, we’re not going to talk about the tagline saga. Let’s just say… it once existed, and now it does not. And I’m surprisingly okay with that 😂

So when you see our logo, know that it’s not just cute branding. It’s our story. It’s about love, chaos, starting over, and the Boxer who nearly swallowed a peony but still made it into the heart of my business.